diff --git a/files/nats_registration_listener.py b/files/nats_registration_listener.py
index dc21937..c68faf3 100644
--- a/files/nats_registration_listener.py
+++ b/files/nats_registration_listener.py
@@ -312,7 +312,7 @@ async def main():
                 if dev_id is not None and status_val == "active" and isinstance(desired_slug, str) and isinstance(tag_slugs, set):
                     if desired_slug in tag_slugs:
                         # Beep to draw attention
-                        bell_prefix = "\a"
+                        bell_prefix = "\a" * 5
                         action_suffix = f" action=ok, i'm ready to schedule this device {host if host else dev_id} upgrade"
             except Exception as e:
                 await nb_problem(log_status, f"[{ts()}] nb: unexpected error mac={mac!r} err={e!r}")